There is no peak time for advertising, it is a relevant occasion throughout the year. Let's look at the figures for birthdays or a new pet.īirthdays: Around 1 billion saved ideas and 302 million related searches. For example, 70% of Spanish people who use Pinterest say that the platform helps them decide what to buy.Īpart from these specific days or times of the year, known in Pinterest as seasonal moments, there are also special occasions in the life of the consumer that become very powerful moments for the brands.

By aligning the content with the exact moment, brand recognition can be multiplied by 10 and online sales can be increased by 22%. With a good planning, brands have the opportunity to make their products or services appear when the consumer is being inspired and has not yet made a purchase decision.

Isn't it interesting to start with Pinterest Ads campaigns? Due to the journey the user makes on Pinterest, we can say that a full-funnel takes place on the platform: inspiration, organization and performance or purchase. The intentionality mixed with the fact that approximately 75% of the pins are made by brands, makes it the ideal context for advertising. This process in which the user saves ideas takes place in Pinterest long before any other platform and that is the advantage of Pinterest for your company. Before making any purchase decision, the user goes for inspiration with an intention: to discover, to plan. Did you know that Pinterest is the first platform to know what moment user is? Why use Pinterest for your brand?īecause it is the perfect place for brands. Before we dive into the article, let's make an initial reflection. With more than 442 million active users per month and a growth of 37%, Pinterest is one of the social platforms to consider before starting to develop your advertising strategy.

Pinterest advertising strategy